3 Keys to Unlocking your Dream Potential

Your potential is locked up inside. How do I know? 

Because I almost guarantee you have recently thought;

• I should have done this…
• I had planned to do this but...
• There was not enough time to...

I too, have been trapped by those thoughts of guilt and dissatisfaction.

That was until I learned the 3 keys and used them to unlock my Dream Potential.

You can use the 3 keys to unlock your potential.

It’s important to learn how to write out your goals and execute them. More importantly, achieving your goals will create overwhelming feelings of joy and satisfaction.

Don't you want overwhelming joy and satisfaction?

If you answered yes, click here to see how.

The 3 keys to unlocking your Dream Potential are -

1. Match the “What with Why” - Match what your dream is, with why you want to do it. If you’re not personally connected to the Dream, its not really yours and you will fail.
2. Make Room - A common reason people fail to achieve their dreams is for lack of having the “guts to quit” something; throwing out the old and making room for the new.
3. Make Appointments - You are only 50% likely to achieve your goals if you write them down and tell someone. Might as well flip a coin! But...you are 95 % more likely to achieve your goals when you make specific appointments with someone who will hold you accountable.

You can use these three keys to unlock your dream potential. It’s no secret that you want the euphoria of achieving your Dreams, 360 business has the formula to get you there. 

Challenge yourself to grow your business, reach new heights, and maximize your Dream Potential by clicking here to get a hold of my new Dream Reaching, Goal Setting Acceleration Program.

Coach Jeff 

360 Business Inc.

Your biggest Growth Opportunity

Your Biggest Growth Opportunity is in how you handle Criticism.

The best growth in life comes from the toughest times.

The difference between you and the “unsuccessful people” is your ability to capitalize on those tough times. Too many people go through tough times without learning anything. 

It’s sad. Don’t do that!

My mentor John Maxwell says, “When you fall down, pick something up while you’re down there.” What he means is, when you fail and are at the bottom of it all, you should look around for the silver lining. Sometimes you may have to shovel through crap to find it, but it’s there.

Tough times are sometimes thrust upon you in the form of criticism.

Criticism is like kryptonite, it can take a superman down. You may have been flying through the clouds until, unexpectedly, someone throws a fiery ball of criticism and knocks you down to ground zero. Hey, if I had a penny (I am a Pennypacker) for every time this has happened to me ….. well I would be on vacation right now.

I challenge you to a new perspective today. 

Life experience attempted to convince me there is only one definition of criticism:

“Criticism = Threat.”  So back away and fight it at all cost. 

That definition is a lie!

Those who truly become successful as an individual use the new definition:

“Criticism = Opportunity”  

Take a moment and let that sink in. 

When being criticized if you were to ask “Whats the opportunity here?” how would the outcome change? 

My first business mentor Chuck Fiske (aka, The Old Man) opened up our relationship by criticizing my lack of business acumen. Initially, I told him “Take a hike old man and stay out of my business.” When he persisted, I ended up giving in. Eventually I began to ask “Whats the opportunity here?” The answer was a friendship going on 11 years and counting. Without his lessons, I would never have made it in business.

Keep reading, the “How To” part is coming up.

I don’t expect you to love being criticized but you can learn to love the results reflecting on criticism brings forth.

Those who love the results, no matter how tough it was to hear, will prosper. Those who can’t handle it perish by their own ignorance. 

Who will you be?

Will you be the person who learns new skills, techniques, and gains knowledge but does not grow personally into a more mature person. Yes, it’s possible and happens often. 

“Learning new skills does not equal personal growth” 

Or will you accept criticism, reflect on its truth, and grow personally?

No one really likes to stand and listen to criticism. If you do, you might be crazy but we all need to fall in love with reflecting on it, filtering out the lie, and accepting the truth.

Criticism always has two parts:

1. Someones perception of you and 
2. The truth about you. 

It is up to you to separate them out.

What I have gleaned from criticism is that we NEED IT to conquer our weaknesses while stretching our strengths.

What keeps you from the benefits of criticism?

The difficult part is allowing criticism to pierce through our arsenal of deflection. Somewhere in life we are trained to put our guard up, build a wall, or throw punches at those who criticize us. When that happens, the odds allowing criticisms golden nugget to stretch and challenge you decrease.

How you get over this is to know what your defense tactics are and change them, or at the very least, acknowledge them. Both will allow you to be stretched. 

I think we both know that criticism is more prevalent in your life than pure encouragement, sad but most likely true.

Here are tactics in the arsenal of deflection. (I have used many of them)

Go on the defensive.

Give Excuses.

Agree with everything but listen to nothing.

Crying.

Avoidance.

Anger.

Get loud.

Walk away.

I don’t want to talk about it.

What is your arsenal of deflection?

How can you react better to criticism?

Since you can’t change what people say to you, change how you receive them.

I was thinking about this a bunch (as you can tell). I asked myself “whats the proper reaction?” So I started to day dream of how I would want someone to react if I was to sit them down and have a critique session. How would I want the other person to react?

In my dream I was talking to Mr. Potato Head about his shortcomings and assaulted him with well intended Criticism, I wondered how I would want him to react.

In dreamland I would want him to smile and say THANK YOU for caring enough to say something to me. Then I would want him to leave happily. I would want him to think about it, analyze it, and throw out the parts that were not true, accept the parts of the criticism that were, then make the necessary changes immediately.

Honestly, if you are the one doing the criticizing, isn’t that how you want them to react? You may even dream they would ask you for tips, tricks, advice, and strategy to make the change. Yeah, wouldn’t that be awesome! Yes in your dream world that would be awesome, however in the real world it’s not like that.

Whats the solution? Since you can’t control the other person, all you can do is BE the person you just Dreamed of. When someone comes to you and wants to criticize... listen, then smile and say thank you for caring enough about me to say something and help me grow. Then go make the necessary changes and earn their respect. Even more than that, you become a respectable person.

If you can begin to love the results of criticism you will prosper and live a happy life.

Remember “Criticism = Opportunity”

What do you think? 
Leave a comment.

To your success,

Coach Jeff

If you are interested in a free coaching consultation, please shoot me an email. I would love to engage your business. I have one coaching spot left.

Is your future wearing concrete boots?

Are concrete boots drowning your potential?


Do you spend a ton of mental time and energy thinking about things you SHOULD do?

I do too, there is no need to be concerned now that there are two of us!

Good news is, there are steps you can take to break into a whole new world. “Should’s” are like concrete boots drowning your future potential. What thoughts and emotions come to mind right after telling yourself you “Should” do something? Is it pure joy? Probably not!

As of right now where do your “should’s” stand?
I should write a book
I should start a business
I should loose weight
I should hire a coach
I should...

“I should” statements are just thoughts. These thoughts, when not acted on, produce self-esteem lowering negativity. On the other hand, acting on them can build your self-esteem.  Building your self-esteem is never a bad thing but I want to challenge you to also “DO” the right thing because not every “should” is lined up with the maximum potential you are meant for.

I believe having a long list of “should’s” actually blocks focus from important things that will give you the most satisfaction.The thing is, we all have “should’s.” How do we decide whether to keep them or throw them away? It’s a tough decision but that’s life, so let’s work through it together.

Here is a personal example. 

I used to make furniture as a hobby. After a few years I decided to turn furniture making into a business. I made the business plan and off I went, Forever Built Furniture was born.
It wasn’t long into the furniture business that I saw an even better opportunity to start an ice sculpture business. Many of you know sculpting ice became a large business doing hundreds of thousands of dollars per year. I operated Masterpiece ice for 10 years and then sold it. (You can check out the ice business if you are interested masterpieceice.com. There is a video on the home page that still has me in it).

After starting Masterpiece Ice, furniture making was pushed aside, never to be touched again. The wood-shop laid dormant in the corner of the basement. The hard part was every time I did laundry or worked out in the basement I would see the wood-shop and say “Man, I really should build something.” It ate at me constantly.

After a few years of beating myself up and feeling like I had a set of concrete boots holding me down; I decided to sell the entire wood-shop. It was not getting used and had become a downer for me. It wasn’t long till I found someone to buy the whole shop (Thank you Charlie)! It was heartbreaking at first, but reality set in and told me that it was time to let go of the “should’s” of my past to move on to the bright opportunities of my future. I have this dream for you, to look upon the bright opportunities of your future.

As I mentioned above, unfulfilled “should’s” can lower your self esteem and strip energy that can be used to fulfill the purpose of your future.

Here are my thoughts on how to get rid of the mental junk that is holding you back.

Step 1 - Write down your “should’s”

Step 2 - Ask yourself if the important questions.

How long has it been on my list?
Why should I do it?
Is it aligned with the true purpose that is in my heart?

Step 3 - Evaluate. 

                What is the consequence if I NEVER do them?
                 I find when I ask this question, it refines the list to items that will make a difference.

Step 4 - Delete the one’s that don’t make the cut. 

                 Get rid of the daily reminders that trigger “I should” thoughts.

Step 5 - Release yourself of old “should’s” to make room to soar to new heights.

How is this relevant to you? I am not a mindreader but I feel it’s safe to say that you have a much longer list of “Should’s” than you have of completed work.

“Should’s” can be small and large. My motorcycle sits outside telling me I “should” ride it more, but in reality, do I have the time? Everywhere I travel these days I am either taking stuff with me that won’t fit on the motorcycle or I am taking Henry, my pup with me. Keep it or sell it, that is the question I am wrestling with right now.

As for something small, there are a few emails sitting in my inbox that I “should” respond to, but the only thing I really should do is delete them and move on with my life. Just as you should!

Give yourself permission to throw out the “Should’s” that are like concrete boots.

Stick to only what is most impactful and important.
Free your mind and enjoy your time.


My advice, let reality speak, and listen to what it says.

Reality will give you all that you need to reach the potential you were made for!



If you want help with the “I Should’s” or any part of your business you are always welcomed to give me a call. From mastering your time, to increasing the bottom line, I can help. Contact me through my website at 360businessinc.com.

To your Success!

Coach Jeff